“Too many companies don’t recognize how the limiting or negative values in their current culture are creating sludge in their corporate fuel.” Carol Ring
Cultural Capital is the New Frontier of Competitive Advantage
The competitive environment is shifting. The culture of your organization is either your biggest asset or your biggest liability. Who you are and what you stand for has become the most significant differentiator of performance.
Strong vibrant cultures that are vision-guided and values-driven create high levels of performance because they attract and keep talented people and they inspire employees to go the extra mile. A strong positive culture creates internal cohesion and enhances the organization’s capacity for collective action by building trust.
Your organization’s culture is a liability when it displays high levels of cultural entropy: when limiting behaviours such as blame, bureaucracy, internal competition and manipulation inhibit the smooth functioning of the organization and deplete your employees’ energy and productivity.
In December 2010, 69% of the Canadian companies surveyed by Psychometrics stated that employee engagement is a problem in their organization. With decreasing employee engagement and increasing employee turnover, the battle for top talent will be won by those companies that focus on creating engaging corporate cultures. So I ask you:
Has your company performance been successful in spite of yourselves?
Is your leadership team letting culture eat your strategy?
How will you embrace the cultural capital frontier and ensure you can compete?
Improve your bottom line and fuel results by energizing the values of your organization. Contact Carol Today!