Insights, Perspectives, and Thought Leadership
Insights, Perspectives, and Thought Leadership
Most of us are familiar with management guru Peter Drucker’s quote “Culture eats strategy for breakfast.” Strategy is not the only course that culture nibbles on however. Your culture also loves to gnaw away at your brand. The obvious bite If you have a well-aligned culture and brand then your customers will trust you and…
Everyone has a story of lost luggage, delayed flights, or that flight attendant with attitude. And as customers, we can’t wait to share the experience with everyone – either in person or via social media. What the experience is really telling us is how the particular brand of the organization is being perceived. After all,…
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