CoreBrand

Insights, Perspectives, and Thought Leadership

CoreBrand

Insights, Perspectives, and Thought Leadership

Young business people having lunch together

Is Culture Eating Your Brand for Dessert?

Most of us are familiar with management guru Peter Drucker’s quote “Culture eats strategy for breakfast.” Strategy is not the only course that culture nibbles on however. Your culture also loves to gnaw away at your brand. The obvious bite If you have a well-aligned culture and brand then your customers will trust you and…

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