corporate social responsibility

Insights, Perspectives, and Thought Leadership

corporate social responsibility

Insights, Perspectives, and Thought Leadership

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Would You Spend $10 million to Advertise Your Culture?

According to a study by Unilever, one in three consumers buy from brands that are doing social or environmental good. Gallup research shows that over 36% of job seekers say a company’s brand and reputation is very important to them. And, an aligned culture ensures brand integrity. Smart organizations have recognized this shift in consumer…

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Corporate Culture Game Changer

Today’s business model is changing. Is your culture keeping up?

In 1970 influential Nobel Prize-winning economist Milton Friedman declared that the main purpose of business is to increase profits for its shareholders. This has resulted in a sharp focus on short-term shareholder returns with stock-based remuneration for CEOs. In this type of an organization, customer service, employee engagement and corporate philanthropy are seen as a…

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