Rogers Communications

Insights, Perspectives, and Thought Leadership

Rogers Communications

Insights, Perspectives, and Thought Leadership

Nicorette More Fresh Air Ads

Stop! Resolutions are not going to get you there.

It’s January 2004 and I’m sitting in my Toronto office at the Rogers Communications Regional Headquarters.  My head is in my hands and I’m staring down at my desk.  My office door is closed.  With a big sigh, I try to move on from the cost-cutting inquisition I’ve just left.  It’s a new year, with…

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